SenderID is the name that appears to the recipient phone instead of a normal number (Originator name instead of number). It can be maximum 11 characters English and is case sensitive (can include: "-", ".", " "). SenderIDs cannot be in Arabic or any other language.
It can be your Company name, Brand, Product or Service.
Individual names are not allowed to be registered anymore, only during elections.
SenderID approval not guaranteed and subject to telecom rules and regulations.
+ How can I register my SenderID in other countries?
+ Why it took long time to receive the SMS message?