What is a SenderID, and what types are there?

A SenderID (also called Originator) is the name recipients see instead of a phone number, so your SMS shows "YourBrand" instead of a number.

SenderID rules:

  • Up to 11 characters, English only. It's case sensitive and can include "-", ".", and spaces.
  • It can't be in Arabic or any other language.
  • Use your company, brand, product, or service name. Individual names aren't allowed, except during elections.
  • Approval isn't guaranteed, it's subject to Kuwait telecom rules.

Two types: promotional and transactional

PromotionalTransactional
SendsOne message to many numbers (Group SMS)One message to one number (Single SMS)
Best forMarketing: ads, offers, sales, announcementsOTP, alerts, reminders, notifications, pay links
DeliverySlower, delays on holidays and busy seasonsFast, with priority
Blacklist/DNDBlocked to DND numbersReaches DND numbers (whitelisted, like banks)
LimitsNot reliable for OTPCan't be used for bulk/Group SMS

Using a transactional SenderID for bulk, or a promotional one where transactional is required, breaks Kuwait telecom (MNO) rules and can lead to penalties or a permanent block.

Promotional example: "End of season sale! Don't miss it: www.company.com"

Transactional example: "Dear Sara, your OTP code is 65432. Don't share it with anyone."

See also: register a SenderID and SenderID for OTP.

People also ask:

+ Do you have WhatsApp services?

+ How can upload my numbers?

+ How long is Arabic/English SMS message?

+ Why should I use a private SenderID for OTP, and how do I whitelist it?

+ Can I send bulkSMS to specific area or location?

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