Sender ID Required in Kuwait

The name your customers see instead of a number

Send SMS as your brand, not as a random phone number. Recipients trust branded messages more, and open them faster.

How to register
This is the Sender ID
9:41••••
P
PIZZA24 Text message · SMS
Today · 14:22
Your order #2241 has shipped. Track it at pizza24.com.kw
! Required in Kuwait.

Every SMS sent from an app, website, or any system must use a pre-registered Sender ID. Sending from a phone number isn't allowed.

Get yours in 3 steps

1
Log in and order
Inside your kwtSMS account, click "Buy Sender ID" from the menu and pick your name (up to 11 English characters).
2
Pay and send paperwork
10 KD for promotional, 15 KD for transactional. The forms to fill and send back are inside your account.
3
We register it
Approval usually takes a few working days. Once live, every SMS you send shows your name.

Pricing

One-time registration fee.

Promotional Sender ID
10 KD
For marketing and bulk SMS campaigns.
Transactional Sender ID
15 KD
For OTPs, alerts, and confirmations. Delivered to DND numbers.

How it looks on the phone

Without a Sender ID
9:41••••
?
+965 987 65432 Text message · SMS
Today · 14:22
Your order #2241 has shipped. Track it at pizza24.com.kw
With a Sender ID
9:41••••
P
PIZZA24 Text message · SMS
Today · 14:22
Your order #2241 has shipped. Track it at pizza24.com.kw

Rules at a glance

License
Active Kuwaiti commercial license required.
Length
Up to 11 characters.
Characters
English letters, numbers, dashes, spaces, and dots.
Language
English only. Arabic isn't supported.
Name type
Business, brand, service, or product name. Personal and generic names aren't allowed.

Common questions

Why do I need a Sender ID?

A Sender ID puts your brand name on every SMS, not a random number. Customers recognize it, trust it, and open it faster. Over time, seeing your name on every message builds loyalty. In Kuwait, it's also required: SMS from apps, websites, or any system must use a pre-registered Sender ID.

Why don't SMS from international apps like Twilio reach Kuwait?

Kuwait phone networks only accept SMS from Sender IDs registered locally. That's why messages from international providers like Twilio, Infobip, BulkSMS, and Clickatell get filtered or blocked before they reach Kuwait numbers. Work with a local provider to reach Kuwait reliably.

How many Sender IDs can I have on one account?

As many as you like. You can register multiple Sender IDs on one account, or share them across accounts. Buy once, use forever.

Can I transfer my Sender ID from my old SMS provider?

No. Every SMS provider has a separate account with the phone companies, so Sender IDs can't move between providers. To keep using the same name, register it again with us.

Can customers reply to an SMS from my Sender ID?

No. In Kuwait, you can't reply to an SMS sent from a Sender ID. Sender IDs are one-way only.

Can I use my mobile number as a Sender ID?

No. Mobile and landline numbers aren't allowed as Sender IDs in Kuwait. A short brand name is easier for people to remember, and customers trust it more than a random number.

Ready?

Register your Sender ID

Sign up, register a name, and send your first branded SMS within a week.